Recently, the German Trade Association of Interactive Entertainment Software (BIU) published current figures on the total turnover of gaming apps in Germany: In the first six months of 2015, the sales figures exceeded 175 million Euro. Compared to the reference period in 2014, this means an increase by 61 million Euro, equaling a revenue growth of 54 percent. In the Apple and Google app stores, games account for about 75 percent of the total turnover.
In-app purchases sweep the board – app purchases on the decrease
Within the first half year of 2015, apps generated a sales volume of 22 million Euro, roundabout three million less compared to the first six months of 2014. However, micro-transactions, so-called “in-app-purchases” within the games, accounted for a turnover of more than 153 million Euro – an increase by almost 72 percent.
Free-to-play growing in popularity
One of the main reasons for this boost is the ever growing popularity of Free-to-play applications – games whose basic features are free and accessible to every user. Costs only occur if a player wants, for example, customize an avatar or skip unloved levels.
Daily app usage continues to rise
The increase in sales can also be explained through the more and more intense usage of apps. Altogether, more than 1.8 billion people around the world use gaming applications. According to a survey by Flurry Analytics, 985 million people accessed various apps up to 16 times per day in the second quarter of 2015. A further 590 million people made use of their mobile apps up to 60 times a day.
This strong increase of app usage is a global phenomenon – and an end of the trend is nowhere in sight.