Turkey was announced as the partner country of gamescom 2016 at the Kristal Piksel Turkish Video Game Awards 2015.
The Turkish market for computer and video games is one of the most dynamic gaming markets worldwide. Over the past years, it has shown very positive development and is experiencing particularly strong growth in the areas of online games and mobile games.
22 million Turks in the age of 16 to 50 years play games on computers, consoles or smartphones. According to a Newzoo study Turkish consumers spent between 400 and 500 million US Dollars for video games in 2012. Especially MMOs and games within social networks are very popular. They constitute 30 percent of the total sales and 40 percent of the total gaming time. The most popular places to play video games are cybercafés. According to estimates, there are more than 25,000 cybercafés in Turkey.
The national developer scene is still young but very well organised. “With its growing gaming culture and very young population structure, Turkey is an attractive market for the gaming industry with future prospects. This partnership will enable us to open up new paths to this still young market for our exhibitors. We are delighted that we have won Turkey as the partner country of gamescom 2016,” commented Katharina C. Hamma, Chief Operating Officer of Koelnmesse.
The organiser Koelnmesse GmbH and the industry sponsor, the BIU – The German Trade Association of Interactive Entertainment Software – signed the contract for the partnership with the Turkish Game Developers Association (TOGED) and the ODTU Teknokent.
“The Turkish game market offers enormous development and growth potential. Turkish game development industry doubled its size in 2015, and with great support from Turkish government we expect this success to continue in 2016. Being the partner country of gamescom is an important step for us towards raising international awareness. That’s why we are very much looking forward to the forthcoming cooperation”, confirmed Ali Erkin, Chairman of TOGED.
“With Turkey as the partner country, we are delighted to be able to present one of the most dynamic gaming markets to the international audience at gamescom 2016,” explained Dr. Maximilian Schenk, Executive Director of the BIU.