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“The Heart of Gaming”: gamescom is starting 2017 with versatility, liveliness and colour


gamescom is the global 360 degree event for digital gaming culture and the absolute highlight of the year for all gamers. Already in 2016, more than a half a million people celebrated together in Cologne. Reason enough for gamescom 2017 (Tuesday, 22 August, to Saturday, 26 August 2017) to become even more lively – with a new presence that focuses on the passion of the fans who make gamescom the largest trade fair and event highlight for digital games: “The Heart of Gaming”.

“Both games and gamescom live from diversity and passion, and we want to express both with our new presence”, says Lars Vormann, Head of gamescom with the German Federal Association of Entertainment Software (BIU), the sponsor of gamescom. “Like no other event, gamescom reflects the entire bandwidth of the medium: starting with the premiere of major AAA-titles, through the Cosplay Village, the Social Media Stage and family&friends through to devcom and the gamescom congress: no other event in the world focuses so intensely on games in all their facets, thereby itself becoming the ‘Heart of Gaming’.”

In keeping with the emotional claim, a visualisation was developed that transports the message of gamescom in images. Like gamescom itself, the illustration is playful, animating, self-confident, attention-getting and unusual, but especially colourful and diverse.

“gamescom has been the ultimate event for the gaming community for years. We emphasise precisely this with the powerful claim and the new, eye-catching visualisation”, says Jochen Dosch, Vice President Marketing Communications at Koelnmesse. “As ‘The Heart of Gaming’, it is this year once again our goal to make gamescom the most important event of the year for the community, and it is precisely here that our new brand presence comes into effect.” The strong community forms not only the heart of the trade fair, but also becomes the focal point of an entire industry, for which gamescom is the annual meeting point. “We are pleased to take gamescom to the next level. We will communicate and fill the ‘The Heart of gaming’ claim with life by way of an integrated campaign, especially in combination with the integration of the community through social media channels”, according to Jochen Dosch.