20 years – this is the new age, which the German Entertainment Software Self-Regulation Body (Unterhaltungssoftware Selbstkontrolle/USK) now reached themselves. Founded in 1994 the USK now celebrates their 20th birthday. In all those years USK has conducted more than 37,000 classification procedures in terms of legal protection for children and young persons and tagged with their in Germany famous age rating labels for the age categories USK 0, 6, 12, 16 and 18.
Over 34 million Germans play digital games. Gamers are of all ages, education background and income classes. As the German Trade Association of Interactive Entertainment Software (BIU) announced, 20 percent of regular gamers are older than 50 years.
Games have made it into mainstream of society and more and more game types for a variety of gaming interests are developed. An example are Serious Games.
With an exceptionally strong innovative drive the gaming industry pushes the boundaries of hard- and software every year. The industry has become one of the most significant ones in the entertainment sector. The industry generated 2.65 billion Euros in sales – and this is just in Germany. At the same time the music industry only made 1.12 billion Euros in 2013. Accordingly the gaming industry presents their novelties every year at gamescom, the world’s largest trade fair and event highlight for interactive games.
However, amongst all the state of the art technology some outdated tech is celebrated in hall 10.2, which does not need any light show or entertaining hosts to excite: the exhibition Retro Gaming. On 1,300 square meters plenty of associations, projects and private collectors once more showed the history of computer games. Visitors were able to marvel at dozens of game consoles, computers, handheld devices and gaming machines of the last four decades. Some of the highlights were classics like Commodore 64, Amiga and Atari 2600. We would like to take this opportunity to take you on a little time travel through the history of video games.
Various studies show that video games can improve motor skills and build up a good social behavior. But they can do even more: More and more people state opinions that games can help overcome diseases and make sad people happier. We have investigated these opinions and found out about Dr. Jane McGonigal. Being a game designer, she is convinced that computer games can help people living a better life.
More than 100.000 sold games within 12 months: This is the criteria to fulfill in order to get nominated for the BIU Sales Award in Gold of the Bundesverband Interaktive Unterhaltungssoftware (German Trade Association of Interactive Entertainment Software). The winners have been chosen: in total five games made the list of the most successful games in the German market in August.
For the field of digital games, the BIU Sales Award is something like the gold disc in music: Since 2008 especially successful full price versions of digital games in Germany have been awarded with it. The basis are the sales figures collected by media control GfK INTERNATIONAL GmbH. Here comes an overview of the five winners of the BIU Sales Award in Gold for the month August: