The early bird action of gamescom 2017 (22 to 26 August, new day sequence from Tuesday to Saturday) ended on 22 February with a very good result: around 70 percent of the planned space is already booked. Even now it is already clear that games fans from around the world can once again look forward to a diversity of exhibitors at the world’s largest event for computer and video games. In addition to many of the world’s biggest developers and publishers, hardware manufacturers, eSports companies and the Indie Arena Booth with many independent developers have already booked their space. gamescom is also continuing its successful course with a view to internationality: exhibitors from 38 countries will be represented from 22 to 26 August in Cologne. That corresponds to a 12 percent increase compared to the same point in time in the previous year. With this strong first registration phase, gamescom 2017 is once again impressively underlining its position as Europe’s leading international business and new product platform of the computer and video games industry.